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Writer's pictureInoke Faletau

The Conviction of an NFT Rug Pull Scammer: A Landmark in Digital Asset Fraud Prosecution

In a groundbreaking legal development, Aurelien Michel, the creator of the Mutant Ape Planet NFT project, has been convicted of wire fraud charges, marking a significant moment in the annals of digital asset fraud. This essay delves into the implications of this case, highlighting its importance in the evolving landscape of cryptocurrency law and the broader implications for the NFT market.

Michel, a 25-year-old entrepreneur, recently pled guilty to wire fraud in a Brooklyn federal courthouse, acknowledging his role in a scheme that defrauded holders of the Mutant Ape Planet NFTs of nearly $3 million. This conviction is unprecedented in U.S. history, as it is the first instance where the architect of an NFT “rug pull” scheme has faced federal criminal charges. The term "rug pull" refers to a deceptive practice where creators of NFT projects lure investors with false promises of significant returns or other benefits, only to abruptly abandon the project, taking the investors' funds with them.

The gravity of Michel's actions is underscored by the sentence he now faces: up to five years in federal prison, in addition to a forfeiture of $1.4 million as mandated by the Department of Justice. Michel’s arrest at New York’s JFK Airport in January marked a critical juncture in the enforcement against such fraudulent schemes. His project was the third NFT initiative to be accused by federal authorities of conducting a rug pull.




The nature of Michel's deception is further illuminated by his own admission to the Mutant Ape Planet holders. He stated that the project was indeed a rug pull, rationalising it as a response to the community's toxicity. This admission followed his failure to deliver on promised giveaways, merchandise, and staking features for the NFT collection, which had been key selling points to potential investors.

U.S. Attorney Breon Peace, commenting on the plea, emphasised the growing concern over criminal activities in the digital asset space. The rapid innovation and widespread public interest in cryptocurrencies have unfortunately opened avenues for large-scale frauds, as evidenced by Michel's case.

In a related development, on-chain analyst ZachXBT linked Michel to two other notorious NFT rug pulls: Fashion Ape NFT and Crazy Camels, which defrauded investors of $1.1 million and $1.6 million, respectively. While Michel has not faced charges for these projects, their connection to him highlights a pattern of fraudulent behavior in the NFT market.

Furthermore, this case sets a precedent in the prosecution of digital asset fraud. Previous cases, such as those against the creators of Frosties and the Baller Ape Club NFT collections, which allegedly defrauded investors of millions, have yet to be resolved. The conviction of Michel thus represents a crucial step in the legal system's response to fraud in the burgeoning field of NFTs and digital assets. An Australian Context - Who Prosecutes Rug Pulls Down Under?

In Australia, the legal framework for dealing with cryptocurrency fraud, including NFT rug pulls, is still evolving. The Australian Securities and Investments Commission (ASIC) and other regulatory bodies have been increasingly vigilant in monitoring the cryptocurrency market.

The Australian Corporations Act 2001 (Cth) (Corporations Act) and the Australian Consumer Law contain provisions that could apply to NFT frauds. These include laws against misleading and deceptive conduct, which is a central aspect of rug pull schemes.


The Corporations Act also has provisions for fraudulent conduct, which could encompass the deceit involved in promising benefits from NFTs without the intention of delivering them. Specifically, Section 1041H of the Corporations Act states: “A person must not, in this jurisdiction, engage in conduct, in relation to a financial product or a financial service, that is misleading or deceptive or is likely to mislead or deceive.


However, the unique nature of NFTs and the decentralised platforms they operate on present challenges for traditional legal frameworks. Australian law currently does not have specific regulations tailored to NFTs, meaning that cases like Michel's would need to be approached using more general laws pertaining to fraud and consumer protection. This could potentially result in complexities regarding jurisdiction, enforcement, and the applicability of existing laws to the novel characteristics of NFT transactions.


Moreover, the cross-border nature of NFT transactions, often involving parties in different countries, adds an extra layer of complexity. Australian authorities would need to collaborate with international counterparts for effective enforcement, which could be hindered by differences in legal systems and the absence of specific bilateral agreements addressing cryptocurrency fraud.


While Australian laws provide some mechanisms to address fraud in the digital asset space, the rapidly evolving nature of NFTs and cryptocurrencies may require more tailored and robust legal frameworks. The current laws, though applicable, might not be sufficiently equipped to handle the unique challenges posed by cases like Michel's rug pull scheme. This highlights the need for ongoing legal adaptation and international cooperation to effectively regulate and protect interests within the dynamic world of digital assets.

The conviction of Aurelien Michel for his role in an NFT rug pull scheme is a landmark event in the realm of cryptocurrency law. It not only serves as a stern warning to potential fraudsters in the digital asset space but also marks a significant advancement in legal efforts to regulate and safeguard the interests of investors in this rapidly evolving market.


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